Sandra LawsFinding the best toy stores in San Diego can turn an ordinary weekend into a magical memory for your family.
As a parent or collector, navigating aisles filled with action figures and rare collectibles is always a fun adventure. You want shops that offer safe, engaging options for children alongside exclusive finds for adult hobbyists.
Our city has a vibrant mix of boutique shops, massive comic retailers, and charming spaces that spark imagination, but can also make your search quite confusing.
We put together a guide to help you discover the perfect spot to pick up a memorable gift.
Afterward, you might want to unwind with your child some more by visiting go-karting tracks in San Diego.
How much do toys cost in San Diego?
Toys in San Diego range from $5 to over $120.
| Item Category | Estimated Cost |
| Novelties & Small Toys | $5 – $15 |
| Boutique & Educational Toys | $20 – $60 |
| Collectibles & Specialty Items | $40 – $150+ |
1. Chrono Toys Fashion Valley
Website: https://chronotoys.com
Address: 7007 Friars Rd Ste 970
Contact: 626-762-0970 | [email protected]
Hours: Monday to Saturday 10:00 AM – 9:00 PM | Sunday 11:00 AM – 7:00 PM
Hunting for exclusive brand collectibles can be frustrating, but Chrono Toys Fashion Valley makes securing highly sought-after chase product bundles incredibly simple.
When I picked up a rare vinyl figure here last month, I was impressed by their rigorous facility double-check system that verified my order accuracy.
They also handle fulfillment smoothly by offering complete nationwide delivery that reaches all states and territories. Their digital platform is highly accessible, too, with custom layout tools to accommodate all users.
However, buyers should be aware that the merchant enforces an absolute final-sale rule on every physical and digital transaction. They completely bar returns or replacements for minor manufacturing cosmetic issues, like packaging creases.
You need to inspect your purchases closely to ensure everything meets your personal standards.
Customer Reviews
Amazing selection of figurines
Chrono Toys at Fashion Valley Mall is such a unique store! They have an amazing selection of figurines, Funko Pops, and stickers, all at great prices. I was honestly so impressed by how much variety they carry.
What made me the happiest was finding K-pop merchandise, which is usually really hard to come across in stores. I was so excited to see it there! If you’re into collectibles, anime, or K-pop, this place is definitely worth visiting.
I totally recommend checking out this store!
- lizeth Garcia | Google Reviews
The store has all the best collectables
Came into this store from orange. Bear and Teddy were both amazing and friendly. The store has all the best collectables and I found some awesome stickers I had to get. Will definitely come back to grab any pop’s I need and stickers. Great store 10/10.
- Es Kay | Google Reviews
2. Geppetto’s – Seaport Village
Website: https://geppettostoys.com
Address: 835 W Harbor Dr, Suite C4
Contact: 619-615-0005 | [email protected]
Hours: Sunday to Friday 10:00 AM – 8:00 PM | Saturday 10:00 AM – 9:00 PM
Getting the perfect birthday present ready on time is completely stress-free with Geppetto’s complimentary custom gift-wrapping service.
This celebrated regional storefront focuses on fostering imaginative play while maintaining an efficient logistical turnaround. They prepare warehouse-stocked items within a single business day to ensure quick arrivals.
Financial security is also a priority, as they delay final credit card charges until explicit authorization occurs.
However, a major downside is that once you complete a web purchase through their digital checkout system, the order cannot be amended or revoked.
If you need to return an item, outbound delivery charges remain your complete responsibility unless a specific company error happened.
Customer Reviews
I’m so thankful
I was in the area for a work conference the week before Christmas. I stopped to buy a souvenir from this adorable shop. I asked for directions to another shop and walked out. I left my debit card there. The amazing clerk chased me to the next store to make sure I had it.
I was so grateful! Losing a card in general sucks. Losing it while traveling is terrible. Losing it just before Christmas is the worst possible scenario. I’m so thankful that she went out of her way to find me and hand it back.
- Thingsinowknow | Google Reviews
Genuinely super helpful
A very different from the run-of-the-mill toy store. A lot of Interesting stuff for kids of all ages, including kits and books about how to make paper planes and origami and other educational items, many cool retro stuff, and many goofy, silly, cool stuff. The staff is extremely knowledgeable and genuinely super helpful. A gem.
- Shady Awwad | Google Reviews
3. Replay Toys Boutique
Website: https://replaytoysboutique.com
Address: 2948 University Ave
Contact: 619-294-5904 | [email protected]
Hours: Daily 10:00 AM – 10:00 PM
Walking into Replay Toys Boutique feels like stepping right back into your younger years due to their highly nostalgic curation. I brought my nephew here, and we were amazed by their multi-era inventory that combines brand-new releases with rare vintage play items.
The team deliberately structures their catalog around pieces that trigger creative, open-ended play for kids of all ages. They also cross-list unique treasures by leveraging an official digital marketplace hub to extend their reach.
While the weekend availability is great, the boutique wraps up its operations early at 6:00 PM during the first half of the week. The physical storefront also completely halts on-site shopping on prominent national holidays, so you must plan your visits carefully.
Customer Reviews
One-of-a-kind San Diego vintage toy store
inner child healing 🩵. one of a kind san diego vintage toy store located in North park stumbled upon this gem with my childhood best friend, and we immediately reconnected with our inner child walking around and exploring vintage and modern toys, many toys brought back sweet memories. I was looking for Polly pockets and the staff there I believe her name is Ashley, set me up at a seated station for me to comfortably play and explore – which is super sweet.
- Jennifer Chan | Google Reviews
Got some of the best souvenirs for my boys and myself
This was such a fun, unique and nostalgic experience! I loved stumbling upon this store while exploring North Park. The staff were fun and helpful, the shop was colorful and super well organized while being packed with multigenerational toys, extremely great prices. Got some of the best souvenirs for my boys and myself here, can’t wait to go back. “We don’t stop playing because we get old. We get old because we stop playing.”
- Katy Lamers | Google Reviews
4. Comics N Stuff
Website: https://comics-n-stuff.com
Address: 1640 Camino Del Rio North, Suite 237
Contact: 619-655-7778
Hours: Monday to Saturday 10:00 AM – 9:00 PM | Sunday 11:00 AM – 7:00 PM
Finding an extensive catalog of graphic novels and collector goods is easy at Comics N Stuff. They maintain a strict order management process where every outbound delivery undergoes an intense manual review to verify item integrity.
If certain items from your purchase are missing, the team coordinates partial dispatches and absorbs all subsequent secondary transport fees. E-commerce shoppers can also acquire versatile digital gift certificates across an extensive price spectrum.
However, returning items can be complicated because any merchandise delivered in a pristine state must remain fully unmarred to qualify for standard processing.
The business also frequently cancels replacement orders and enforces a cash payout instead.
Customer Reviews
Tons of cards from every genre & brand
Love this place! They have tons of cards from every genre & brand: yu-gi-oh, pokemon, magic, baseball cards, anime cards, dragonball cards, etc. They also have outfits you can buy as well as comics and coins! If you are interested in any kind of collection this is a great place to walk through. They’re currently at 20% capacity due to covid, but the wait wasn’t long for our party of 5 since their store is rather large. The comic stores near my closed, so I’m glad this one is still able to stay open.
- gen saw | Google Reviews
What a variety of comics and memorabilia
Really great variety of collectibles and items. Got some tcg cards and sleeves while there but what a variety of comics and memorabilia. Seen things I remember from my childhood and just loved the place. Love the store yall. Can’t wait to come back again!!
- William Schuler | Google Reviews
5. GUNNZO Japanese Toys and Gifts
Website: https://gunnzo.com
Address: 3985 Harney St # B
Contact: 619-543-1108 | [email protected]
Hours: Monday & Wednesday to Friday 12:00 PM – 7:00 PM | Saturday & Sunday 11:00 AM – 7:00 PM
Collectors seeking niche designer art toys will appreciate the deep specialty roots of GUNNZO Japanese Toys and Gifts. Online purchases submitted before their morning cutoff receive priority same-day shipping directly from the logistics hub.
They also operate a special acquisition service to handle orders for out-of-stock items, which is incredibly helpful for regional hobbyists. Shoppers in specific Western states can even enjoy free standard delivery when their checkout balances hit $300.
That said, you should be careful when purchasing blind box merchandise, as the company enforces an unyielding final-sale rule for these items. They also deny direct cash reversals on standard accepted returns.
You’ll receive all approved customer reimbursements strictly in the form of local store credit instead.
Customer Reviews
100% a cool store
i found this place on acident 😅. 100% a cool store alot of models like gundam, 30 minute series, one peice,pokemon, Kamen rider
smiskis and other blind boxes
its a very small store with somewhat limited selection, i found like 20 things i want and its decently priced my parter and i got into the “30 Minute” series i got the “30 minute sister” and my partner so far has the “30 minute fantasy” i did put pictures of the models we own for the sisters and a small photo of the shelfs.
- Ceil Wheeler | Google Reviews
Amazing Gundam selection
A nice little shop with an amazing Gundam selection and some Warhammer that is out of stock elsewhere. The woman in the store was friendly and genuinely excited to show me the other store’s larger warhammer selection.
- Jake Lyman | Google Reviews
